Marketing

McCann Worldgroup, one of the world’s largest marketing communications companies, spans 130 countries and represents the world’s leading global marketers. McCann needed an easier way to find people and expertise within its seven separate business units, and it wanted to search and share content across the many networks that it had built for clients, business units, and locations. Using the search, portal, and content management capabilities in Microsoft® Office SharePoint® Server 2007, McCann enhanced both its internal and client communications sites and implemented new search solutions across the enterprise. Now McCann Worldgroup is providing its various business groups, project teams, partners, and clients with solutions to collaborate more effectively, find and share content more easily, and manage workflows more productively.

Technology Facilitates Collateral Development While Helping Ensure Brand Compliance

A large holding company in the entertainment industry—with 14 separate branded properties—wanted to find a way to improve the management and control of its brand identities. Each of its branded properties had been developing collateral independently, with the net effect of compromised brand integrity cross the board. Working with the direct marketing agency’s technology solutions group, the holding company presented its subsidiary brand properties and their ad agencies with a new software-based tool for developing collateral: a Web-based solution that not only automates and streamlines collateral development, but also produces attractive, compelling collateral that is, most importantly, brand compliant across all the properties. The properties were so enthusiastic about this solution that all 14 brand subsidiaries adopted it faster than mandated. What drives this agency’s winning solution? Microsoft® Windows Server® 2003, Microsoft SQL Server® 2005, and Microsoft Office SharePoint® Server 2007.

Ad Agency Saves Hundreds of Hours Weekly with Integrated Collaboration Solution

For 36 years, GSD&M Idea City has delivered visionary solutions to its clients, including AT&T, BMW, Southwest Airlines, and the U.S. Air Force. The company’s business strategy centers on extensive sharing of innovative ideas to solve advertising and marketing problems and create new market opportunities. To best support its collaborative environment, GSD&M Idea City built an IT infrastructure based on the 2007 Microsoft® Office system. With its new software—including Microsoft Office Professional Plus 2007 with Microsoft Office Communicator 2007, plus Microsoft Office SharePoint® Server 2007 and Microsoft Exchange Server 2007—employees are able to communicate and collaborate more easily, can work more efficiently, and are saving hundreds of hours each week through easier access to business-critical information.

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